Professional Profile
Intro.
I’ve always been drawn to the space where creativity and technology meet. From building my first websites as a teenager to managing SEO strategy for global agencies, I’ve built a career around helping ideas take shape online.
My path has given me both a broad skill set and a specialized focus in SEO and digital growth.
What excites me most is the ability to keep learning, creating, and helping businesses succeed in an ever-changing digital landscape.
Digital Marketing
SEO + AEO
Successful search and AI-driven optimization requires more than technical know-how. It requires for strategy, creativity, and adaptability. I combine deep knowledge of search algorithms and large language models (LLMs) with data-driven insights and proven tactics to deliver measurable growth. My approach balances technical precision with creative problem-solving, ensuring results that are both visible and impactful.
- Competitor & market analysis
- Keyword research, clustering & mapping
- Entity enhancement
- AI-enhanced optimization strategies
- Brand voice development & consistency
- Crawlability & indexation
- Site architecture optimization
- Response code management
- Schema & structured data
- Canonicalization
- Page speed & Core Web Vitals improvements
- Google Business Profile (GBP) optimization & management
- Local ranking signals & grids
- Maps & Local Pack visibility
- Local landing page strategy
- Duplicate content resolution
- Conversion Rate Optimization (CRO)
- Product page optimization (titles, schema, metadata)
- Facet management & optimization
- Storefront SEO
- GA4, GSC, GBP, SEMrush, & Ahrefs reporting
- Custom dashboards & performance tracking
- Actionable insights & growth opportunities
Pixels. Sound. Motion.
Creative Production
I like to make things look, sound, and feel good, because presentation matters. Whether it’s designing sleek websites, crafting standout visuals, or producing polished media, I bring a creative edge that bridges aesthetics with strategy. From front-end design to audio and video production, every piece is made to engage, communicate, and convert.
- Expert in WordPress & Shopify environments
- Visual builders: Elementor, Beaver Builder, WP Bakery, Divi, BeBuilder, ShowIt, Squarespace, Wix, Weebly
- Front-end customization (HTML/CSS tweaks, UX optimization)
- Apps, plugins, and third-party integrations
- Canva (advanced proficiency for brand-level graphics)
- Consistent visual branding across web and social platforms
- Ad creative design and presentation polish
- Self-produced music and sound design using Logic Pro
- Experienced in recording, mixing, and mastering workflows
- Creating mood-driven soundscapes for digital media
- Skilled in Final Cut Pro and Filmora
- YouTube content creation and editing experience
- Story-driven video composition and post-production polish
- Creative composition and lighting sensibility
- Strong visual narrative instincts for web and media use
- Image editing and optimization for digital publishing
AI Tools
Prompt Engineering
I’m able to leverage AI tools to uncover unique actionable insights, navigate complex workflows, troubleshoot, strategize, and generate functional assets.
- ChatGPT
- Gemini
- Claude
- Copilot
- On-page.ai
- Midjourney
- Leonardo
- Canva
- Midjourney
- Sora 2
- Nano Banana Pro
- Runway
- Artlist
- Eleven Labs
- Speechify
Useful
Soft Skills
Soft skills have an underrated advantage when it comes to improving work outcomes. I leverage soft skills daily to solve problems, reduce friction, collaborate, and communicate effectively.
- Exceptional written + verbal communication
- Strong mediation, unification, and problem-solving skills
- Able to reliably convey ideas, instructions, and abstract concepts
- Familiar with adult psychology and NLP strategies
- Practical public speaking ability
- Able to successfully manage teams with a unified approach to accomplishing objectives
- Ability to provide mentorship, guidance, and training
- Approachable, patient, kind, and supportive
- Strong mediator and diplomat
- KPI focused
- Strong work ethic, motivated, determined, goal-oriented, and results-focused
- Resourceful and strategic with strong problem-solving skills
- Digital fluency and navigation
- Strategic thinking & systems mindset
- Able to see patterns, dependencies, and long-term implications
- Systems-oriented thinker who connects strategy, execution, and outcomes
- Comfortable working in ambiguity and evolving environments
- Balances creativity with data-informed decision-making
- Highly adaptable in fast-changing digital environments
- Self-directed learner with a strong ability to upskill independently
- Comfortable experimenting, iterating, and refining approaches
- Open-minded, curious, and growth-oriented
- Strong emotional awareness and interpersonal sensitivity
- Able to navigate difficult conversations with empathy and clarity
- Builds trust through thoughtful communication and presence
- Values psychological safety and respectful collaboration